Are you blogging on your website? And if so, why do you do it?
Here are my top 5 reasons people blog.
1. To make money
Professional bloggers can make five-figure incomes or more from their blogs. And they do this in a variety of ways.
- Selling items directly from the blog. These can include digital downloads or actual products.
- Placing advertising such as Google AdSense in strategic places.
- Affiliate marketing, which is receiving a commission from selling someone else’s product.
- Sponsored posts. You do need to have hundreds of followers and high traffic volume to get an advertiser to sponsor a post.
- This is another way of selling items from the site without the hassle of handling products.
- Niche blogs can sell advertising. Again this needs high traffic.
- Creating courses. This is becoming a large industry, and online tutorials cater to those who want to DIY.
2. Helping Others.
People in niches that are of service to others write blog posts as a way of educating. There are a variety of sectors, such as health, education, coaching or even industries like building or beauty.
The blogs on these websites offer advice and solutions.
3. To Build a Community.
This is where a blogger builds a relationship with the readers. An excellent example of this is the Mommy blog, and there are many of them out there. Mothers who share their experiences of all things a woman goes through with children.
4. To Build a Brand.
Usually associated with a product, the idea is to get the ‘name’ in front of an audience. Blogs on these websites are generally second behind the product itself and are used more for SEO to get the website up in the rankings.
5. Have Fun!
Yes, a blog can be just for fun. My blog, Over Coffee, is one of these. It’s where I’ll write about stuff that intrigues me or that I want to rant or rave about. I don’t care if anyone reads it or not because that’s not the purpose of this particular blog. It’s simply for me to have fun.
So, there you have my 5 reasons why people blog. More often than not, many blogs are combinations of the above reasons.
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